Show Notes
This episode explains what the conversation entails, why it’s vital to your company, and how to fix it.
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Key Links
- Sign-up for your FREE COPY of Exit Mindset (Releasing soon!)
- http://exitmindset.com/
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What is the conversation?
- It’s every bit of verbal and non-verbal communication between your company and your consumer.
- What your consumer sees/hears/feels will affect how they think about and interact with you.
- You can purposefully affect the conversation.
Think Like a Buyer
- The Exit Mindset gives you this lens.
- Create an optimal business model by examining all company/consumer interactions from the outside.
- What does your conversation say about your company?
Incongruency Kills Businesses
- If potential buyers see incongruencies, they will lower your valuation.
- Incongruency between your product and your conversation means less profit and lost customers.
- Dissect your business so you can position it exactly where your consumer needs it to be.
It’s All About the Consumer
- You can’t please every consumer, so focus on yours.
- If you tailor your conversation to your consumer base, they will automatically trust your company more.
Issues with Your Conversation
- The two most significant issues with conversations are missing parts or having the wrong conversation.
- If you don’t know the difference, you can’t fix the issues.
- Once you know, you can focus on them and position your company more effectively.
See it Through to the End
- Your conversation has to be consistent throughout your consumer’s experience.
- One incongruency can lose you a customer.
- Buyers will see your company the same way, and measure its worth on the congruency of its conversation.
- You have to create a feedback loop and continually improve to craft the optimal business model and earn the highest valuation.
Mindset Moment: Put the Pressure on Immediately
- Begin analyzing your company and making changes right away.
- Start thinking like a buyer today!
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- The Exit Mindset is brought to you by Rem Oculee, founder of Confidence Wealth. All rights reserved.
- For more information, please visit ExitMindset.com.
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